1987 Durango Colorado Nationals
Steve Potts / Joe Shirado / Carmen Rivers / Joey Peterson / Mark Slate / Jeff McWhinney / Roy Rivers / David Rivers / Todd Deangeu
WTB was founded in Marin County, California in 1982, fueled by the need to create durable and reliable mountain bike-specific equipment. Back then mountain biking was a new and burgeoning sport, and mountain bikes weren't much more than cobbled-together oddities. The original WTB crew was
captivated by the experience of riding bikes on dirt trails, and they started creating more durable and functional components for their own bikes. Soon, local frame builders sought to outfit their bikes with WTB's high-end components. WTB was able to turn our passion for bikes into a successful business.
Today WTB is a global enterprise; our innovative components are used for trail riding, transportation, recreation and elite racing across the globe. After 26 years things have changed a bit here at WTB-our little garage has morphed into a real office and the bikes we ride and the components we make have evolved to meet the needs of today's riders, racers, and commuters. What hasn't changed is our passion for cycling and our commitment to providing the cycling community with durable, reliable, high-performance components.
1980 Tenesee Valley
Fred Falk / Matt Hebbard / Mark Slate / Janet Slate
Business Purpose
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To enhance our customer’s enjoyment of bicycling by designing, manufacturing, marketing and supporting quality bicycle components that are safe, durable, high performance, progressive in design and competitive in value.
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To provide our owners and employees with enjoyable and fulfilling work, fair compensation and an opportunity to reach their personal and collective potentials.
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To be, and to inspire other businesses to be, socially conscious, profitable, a service to the community, and a strong advocate for the bicycle as a contributor to personal, societal and enviromental well being.
Work Hard
Work Smart
Work Together